What Is Intravenous Fluid Infusion Therapy?
With a drastic increase in popularity over the past few years, intravenous fluid and micronutrient infusion therapy is the one of the latest and most exciting additions that you can introduce into your clinic or practice.
We have witnessed a significant paradigm shift in the culture and psychology of these treatments over the recent years. Intravenous therapies were previously been considered, indicated and appropriate only in the event of illness and disease. Today, however, they represent the opportunity for rejuvenation, rehydration, repair and increased vitality with many considering the intervention more of a luxury supplement to a busy lifestyle.
What is Intravenous Fluid Infusion Therapy?
Intravenous fluid infusion therapy (IVFIT) is a method of delivering a variety of vitamins and minerals directly into the bloodstream. The first use of intravenous vitamin treatments dates back over 50 years, originating in America when a physician called John Myers invented the eponymous ‘Myers’ Cocktail’. The infusion contained a combination of calcium, magnesium and vitamins B and C, and was used to treat conditions such as chronic fatigue and muscular strain.
Gaining traction over the years that followed, the original Myers’ Cocktail has since been tweaked by practitioners to include different combinations of vitamins and minerals and, in recent years, the addition of amino acids. Today, clinics offer a wide range of infusion ‘cocktails’ for individuals to choose from and these can be tailored to address a number of different target goals. Depending on the infusion opted for, treatment takes between 45-90 minutes and can be administered in either a clinic or at the client’s home.*
What Are the Health Benefits of IVFIT?
As opposed to taking supplements orally, IVFIT can be used as a vehicle to deliver vitamins, nutrients and amino acids directly into the bloodstream, overcoming the limited 40% (average) absorption rate achieved through oral intake. Administering these vital micronutrients straight into the bloodstream allows the body to draw out the greatest benefit from their physiological effects, which include:
- Improved energy levels
- Intensive rehydration
- Improved general mood
- Help recovering from intense exercise and hangovers
- Enhanced muscle repair and recovery
- Reduced stress
- Reduced signs and symptoms of ageing
- Improved immune function
- Improved hair growth
- Assistance with weight loss
What Other Conditions Can IVFIT Be Beneficial For?
In the UK, exact medical claims cannot be made about vitamin infusion therapy as the Medicines and Healthcare Products Regulatory Agency (MHRA) have classified intravenous vitamins and micronutrients as supplements rather than medicines. However, in addition to the general health benefits of IVFIT, there are a number of other conditions which vitamin infusion therapy has anecdotally provided benefit and improved symptoms for. These conditions range from fibromyalgia and chronic pain to IBS and rheumatoid arthritis.
Whatever your ailment or illness, you’ll most likely be able to find a clinic offering a vitamin infusion to help combat it.
The Increase in Popularity of IVFIT
To date, vitamin infusion therapy has been more popular in the US than here in the UK. The UK industry, however, has seen rapid recent growth with an increasing interest and demand for infusion treatments and the launch of a number of dedicated infusion clinics over the past few years.
In one of our previous posts, The History and Rise of Lip Fillers, we looked at how social media had contributed to the increasing popularity of lip fillers. There’s no doubt that social media has played a similar role when comes to intravenous fluid infusion therapy. Numerous celebrities post candid shots of themselves with vitamin drips, praising the treatment for making them feel revitalised and full of energy - the perfect remedy for a busy and social lifestyle.
As a result of this celebrity promotion and increasing awareness on social media, the general public is now more aware of the benefits of vitamin infusion therapy than ever before. IVFIT is well on its way to becoming a ‘secret therapy’ that can be used to combat hectic lifestyles and keep you looking and feeling young and energised.
The Current IVFIT Market
Word of mouth, either between friends or via social media, means that the intravenous fluid infusion therapy market is set to skyrocket over the next few years. Indeed, there has already been a 5-fold increase in the number of clinics offering vitamin infusion therapy since 2015 and the global market for IV nutrition is forecast to reach nearly £6.5 billion by 2020!
With vitamin infusion therapy now firmly finding its ground in the UK, now is most definitely the time to get ahead and enter the industry now. There has never been a better time to launch your IVFIT business and incorporate it into your practice or clinic.
Ready to Start Training?
Together with the experts at effect doctors we have developed a comprehensive, CPD-accredited course which will enable you to safely deliver vitamin infusions for non-medical interventions. Like our other training courses, our IVFIT training course will be held in our central London training facility and will teach you everything you need to know about safely deliver vitamin and micronutrient infusion therapy.
Spaces are going fast, so book a place on our vitamin infusion training course today and become a pioneer in vitamin infusion therapy in the UK!
*These arrangements are subject to licensing and insurance terms. Our training academy does not provide or advocate these home-based treatments, we are purely providing a descriptive observation of the current industry.