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Step 5: Business Ready

Our digital marketing course is the perfect complement to any of our practical training courses, allowing delegates to apply their newly acquired clinical skills to build a successful aesthetics business.

Course Summary

The Business and Marketing Masterclass at Acquisition Aesthetics is an essential resource for aesthetic practitioners looking to thrive in the competitive world of aesthetic medicine. This online evergreen course features insights from industry leaders around the globe, providing you with the knowledge and strategies needed to grow your practice, maximise revenue potential, and master the art of social media and marketing.

Learn from Global Business Experts

Our masterclass offers unparalleled access to business insights from top professionals in the aesthetic industry. You’ll learn how to start your practice, from setting up your business structure to navigating legal requirements. Understand how to maximise your revenue potential through effective pricing strategies, patient retention techniques, and expanding your service offerings. The course also delves into financial management, helping you to optimise your practice’s profitability.

Social Media and Marketing

A strong online presence is crucial for any aesthetic practice in today’s digital age. Our Business and Marketing Masterclass provides comprehensive training on leveraging social media platforms to attract and retain clients. Learn how to create engaging content, manage your online reputation, and use targeted advertising to reach your ideal audience. Additionally, the course covers essential marketing strategies, from branding to creating effective marketing campaigns that drive growth.

Jared Rohrer

Jared Rohrer is the CEO of Aesthetic Conversion, a web agency that specializes in serving the medspa and plastic surgery community. With seven years of experience in the industry, Jared has become a recognized thought leader in the field, regularly speaking at conferences such as Beauty Through Science and Aesthetic Next. He is also a Key Opinion Leader for Galderma and Revision Skincare, companies known for their innovative and effective aesthetic products.

Born and raised in California, Jared is a family man who is married and has a daughter. Outside of work, he is deeply committed to philanthropy and has a passion for helping orphans in impoverished countries. Jared plans to establish his own non-profit organization to make a positive impact on their lives.

Jared is also an accomplished musician, playing piano and singing at a dueling piano bar in his free time. His diverse talents, dedication to his craft, and commitment to making a difference in the world make him an inspiring figure both in his professional and personal life.

Rick O’Neill

With over 22 years experience in digital marketing and 15 f those in the medical aesthetics arena, Rick can bring clarity, strategy and results.

Rick is the founder and owner of the award winning digital agency LTF based at Silverstone Race Circuit. Having ran this successful agency for the past 11 years, Rick is taking time out from the duties of an agency M.D. to get back to what he loves most – creating innovative content, social strategies and sharing his experience and expertise with colleagues.

Rick is a highly accomplished Digital Marketer with a deep knowledge of Digital Marketing, Social Media, UX and Digital Development. A founding partner of The Aesthetic Entrepreneurs, investor and advisor to many other digital businesses, Rick is also currently Digital Consultant UK & Europe to a well-known aesthetics company.

Access to digital marketing support from Rick O’Neill.

With over 22 years experience in digital marketing, and 15 years in Medical Aesthetics, Rick can bring clarity, strategy and result

Frequently Asked Questions

What you will cover on this course

  • An introduction to digital marketing
  • Strategic positioning
  • Social media
  • Growth vs stamina
  • Other online tools
  • KPIs and metrics

What you will learn during this course

  • What digital marketing is, and what the core digital marketing channels are.
  • Key principles that should inform your marketing strategies, including push-pull marketing and the 5 Ps of marketing.
  • The importance of setting business goals, and how to create a strategy around your goals.
  • The importance of defining your target market, how to develop consumer profiles and how these profiles should influence your strategy.
  • How to use competitor and SWOT analyses.
  • The customer journey and how to use marketing to navigate prospects through to conversions.
  • Social media basics, including which platforms you should use, the four content pillars, and how to manage social media around other aspects of managing your business.
  • Key aspects of online branding and why brand coherence matters.
  • How to evaluate performance across your digital marketing activities, including recommended KPIs.

WHAT OUR DELEGATES SAY

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