It’s no secret that Botox® has been a hugely popular aesthetics treatment across the country for the past couple of decades and growing at a phenomenal rate each year. It’s only in the past few years, though, that it has become a truly sought-after and accessible procedure for men.
So, why are men choosing Botox procedures to turn back the years, and how much has the market changed in recent years? In this blog post, we’ll look at how the stigma that was once attached to Botox for men is being disrupted, as well as our top tips for curating a male-friendly Botox treatment list in your aesthetics clinic.
Aesthetic treatments: A predominantly female market
Non-surgical beauty treatments are undoubtedly the trend of the decade, and aesthetic medicine is one of the fastest-growing industries in the UK. The primary market for aesthetic treatments is young professional females looking for a straightforward way to appear youthful and rejuvenated.
Botox®, in particular, is in high demand in UK clinics. Botulinum toxin injections block certain chemical signals from nerves, relaxing the muscles in the face and smoothing out fine lines and wrinkles. The main reason that this injectable treatment is so popular is that it is highly effective. Once the injections have had time to work, dynamic wrinkles and heavy creases in the skin are eliminated in favour of smooth, even skin.
It’s likely that Botox® is particularly popular among women because women have historically been, in general, more focused on the appearance of their facial features. Facial grooming in women, including makeup, eyebrow and skincare treatments, has meant that aesthetic and cosmetic surgery procedures have been a natural progression as technological and scientific advances make them more and more accessible each year.
Changing perceptions of male beauty treatments
While aesthetic procedures are still a female-dominated market, Botox for men is becoming increasingly popular, and more importantly, increasingly acceptable to the wider society. As we embrace an inclusive environment without racial or gender boundaries, a growing number of men feel comfortable in their desire to undergo a cosmetic touch-up to enhance their appearance and confidence.
It is broadly agreed that the media has played an extensive role in breaking down the stigma of male cosmetic surgery and aesthetic treatments. In everything from print to digital and mainstream media, there is constantly a new ad for the hottest new cosmetics treatment or a cosmetically-enhanced male model donning our screens. Celebrities, too, have played an essential role in this spike in demand. With the rise of social media, fans have greater access to their favourite film or tv star than ever before. Male celebrities have set the trend for normalising Botox® procedures, with many of them taking to their Twitter and Instagram accounts to show off their chiselled and youthful appearance.
Understanding the male patient
For clinicians offering injectable procedures such as Botox® in a highly competitive market, it’s crucial that they adapt to shifting trends and the changing market. With the male aesthetic market taking off in such a big way, an increasing number of men are seeking “tweakments” to obtain the youthful look they desire.
With this new market, aestheticians are consistently working to keep up with this growing clientele and modifying their clinic’s offering to create a warm and inviting space that men feel comfortable in, especially since many favour a discreet process when seeking an aesthetic procedure. The male mentality and physiology are totally different to that of a female, so it’s important for clinicians to gain a comprehensive understanding and further training explicitly targeted towards treating a male patient.
Finding a Botox® clinic for men
If you’re looking for a great aesthetics clinic that can cater to your needs, then it’s imperative to first make sure that you do your research. Botulinum toxin injections should always be administered by a qualified medical professional with extensive training in head and neck anatomy. As an injectable procedure, it can cause severe and dangerous side effects when not performed correctly, so the task of choosing an aesthetician should not be taken lightly.
Since many clinics offer Botox®, it’s a good idea to do an online search and read verified reviews of clinics in your area, as this is a great way to gauge the ability of your practitioner. It can also help to speak to your doctor and others who have undergone a similar treatment to help you determine whether or not it is right for you.
Further training at Acquisition Aesthetics
Are you a current or aspiring aesthetician in the UK seeking further training in aesthetic medicine? At Acquisition Aesthetics, we’re proud to work with doctors, dentists and nurses throughout the UK and Ireland, providing gold-standard training in injectable procedures such as Botox® and dermal fillers.
If you’re interested in finding out more about the wide range of courses we offer, as well as locations, availability and dates, we’d love to hear from you! Reach out to us via email at contact@acquisitionaesthetics.co.uk or give us a call on 0203 514 8757 to speak to a friendly member of our team.
